Established 1995
In collaboration with interior designer Claudia Dorsch, Embroidery By Design explored the expressive possibilities of thread, texture and craftsmanship at Decorex 2026. A meeting of creative vision and technical precision, brought to life within the VIP Lounge.
THE CHALET · DECOREX 2026
THE PROCESS
THE FINISHED BADGE COLLECTION
Created for the Decorex VIP Lounge, our embroidered display brings together individually detailed destination badges and elegant stitched lettering. A celebration of precision, colour and the tactile quality that makes embroidery so distinctive.
Designed to be experienced up close, every stitch contributes to the finished piece.
From the first stitch to the final presentation, each element reflects the care and craftsmanship behind the collection.
A glimpse behind the scenes: the people, processes and attention to detail that brought our Decorex collaboration to life.
For over three decades, Embroidery By Design has translated ambitious ideas into tangible creations. Our collaboration at Decorex marks another chapter in that pursuit — bringing specialist embroidery into conversation with the world of interiors.